Column: Olympics Reject Bowling Again And The Reason Is Obvious


Bowling’s Olympics hopes were dealt another tough blow Thursday when the Paris organizing committee elected not to put the sport forward for inclusion in the 2024 Games.

However, if you’ve followed all the signs presented by the International Olympic Committee, this move should come as little surprise.

The IOC has made it clear the Olympics needs to appeal to younger people, especially as it relates to television audiences. Bowling simply doesn’t yet deliver the younger demographic the Olympics and advertisers crave.

The PBA Tournament of Champions broadcast on FOX drew an overall audience of 1,131,000 viewers, according to Of those who watched, only about 21 percent were in the 18-49 age bracket.

That number pales in comparison to some other sports like, for example, the NBA, which often has closer to 50 percent of its audience in the coveted 18-49 age range.

If you need further proof the Olympics is looking for an infusion of young viewers, simply look at the sports that were put forward by Paris 2024 as demonstration sports.

Breakdancing (aka “breaking”), surfing, sport climbing and skateboarding were all selected. The IOC will have the ultimate decision whether to approve those recommendations by the end of the year.

So, after being snubbed by Tokyo for 2020 and Paris for 2024, is all hope lost for the sport of bowling? Absolutely not.

The sport has made some big strides recently, including the PBA’s new television deal with FOX that provides more prominent coverage for the sport.

If the PBA can start to deliver a consistent, younger audience that advertisers crave, it will be incredibly positive for the sport’s future.

One way to do that is to build up the sport’s young stars and personalities and introduce them to new, younger audiences to get them engaged in the sport.

The coverage by TMZ and Barstool Sports recently of Kyle Troup and his unique style is a perfect example of this. We just need more of it more often.

In the meantime, what can you, the everyday bowler do to help the cause? Engage your friends, neighbors and fellow bowlers to become more active on social media, sharing stories on the sport and watching the televised events.

The larger, and younger, the audience bowling can deliver, the more likely the Olympics will one day be interested.

And when they come calling, we’ll be ready.

Lucas Wiseman is the senior editor of FloBowling. He has covered bowling around the world for more than two decades. Follow him on Twitter @Lucas_Wiseman.

Simonsen Ends Koeltzow's Cinderella Run At 2021 PBA Players Championship

2020 PBA Players West Anthony Simonsen

JUPITER, Fla. – After sitting backstage watching Kris Koeltzow make his Cinderella run to the final match in the West Region stepladder finals of the 2021 PBA Players Championship, Anthony Simonsen stepped in and put an end to it.

O'Neill Tests Positive For Coronavirus, Out Of PBA Players Championship


JUPITER, Fla. – After testing positive for the coronavirus Sunday morning, Bill O’Neill, the defending champion at the PBA Players Championship, will not participate in the regional stepladders currently being held at Bowlero Jupiter.

First 2021 PBA Players Championship Regional Stepladder Set For Sunday

2020 Wesley Low

A week after qualifying rounds across the country, the first regional stepladder of the 2021 PBA Players Championship will take place Sunday.

PBA Announces Title Sponsor, Return Of $1 Million 300 Bonus For 2021


The Professional Bowlers Association (PBA) announced today that Guaranteed Rate, one of the largest retail mortgage lenders in the country, has signed on as the title sponsor of the 2021 PBA Tour season when it returns to FOX Sports on Sunday, Jan. 24.

A Year Of Change: Anthony Simonsen Gets A Job, A Puppy And Loses Weight


For many, 2020 was a year to forget, but for Anthony Simonsen, it was a year filled with possibility and change.

Finalists For Regional Stepladders Set At 2021 PBA Players Championship

2020 PBA Playoffs Round of 16 Kyle Troup.JPG

The field at the 2021 PBA Players Championship has been narrowed to the top five players in each region and left standing are 14 PBA champions and 11 players looking for their first title.

Qualifying Reaches Halfway Point At 2021 PBA Players Championship


At the halfway point of qualifying at the 2021 PBA Players Championship, there are relative unknown players looking to make their first show ranging all the way to PBA Hall of Famers in contention to advance.

PBA Announces Schedule For Every Major Event In 2021


Just a day before the start of the 2021 PBA Players Championship, the PBA has revealed its plans for the upcoming months, which includes every major being held between now and April 11.

Top-Ranked Bowlers In Each Region For 2021 PBA Players Championship

ONeill.Bill_2020PBAPlayersChampionship(2) (1).jpg

When the 2021 PBA Players Championship gets underway this weekend, the best bowlers in the world will be scattered across five different regions.

2021 Preseason PBA Power Rankings: No. 1 Jason Belmonte


Career Titles: 25 (13 majors)Age: 372020 Earnings: $293,050 (rank: 1)2020 Points: 30,295 (rank: 1)2020 Peak Ranking: 12020 Low Ranking: 3

Unlock this article, live events, and more with a subscription!

Get Started

Already a subscriber? Log In