Brunswick, which late last year acquired the brands of Ebonite International, has moved Dom Barrett and Kyle Sherman over to the Brunswick brand. Barrett was previously the face of Track, while Sherman promoted Columbia 300.
The move comes after Brunswick was left without a headline brand ambassador going into the 2020 PBA Tour season after Sean Rash signed with to 900 Global.
“We just think these guys are an excellent fit for the Brunswick brand,” Brunswick Vice President of Consumer Products Brian Graham told FloBowling. “They are great guys on and off the lanes, and I think that’s the message we want to deliver to the market.”
Barrett, who is ranked No. 7 in the FloBowling PBA Preseason Power Rankings, has established himself as one of the top players on the PBA Tour. He has eight career titles including two majors – the 2013 PBA World Championship and the 2018 U.S. Open.
The native of England has won a title in each of the past three seasons and picked up a win at the Kuwait Open in 2019.
Barrett was specifically strong at the majors last season as he finished eighth at the USBC Masters, 10th at the PBA Tournament of Champions, 14th at the U.S. Open and 23rd at the PBA World Championship.
“We think these two have reach beyond the bowling ball side of it,” Graham said. “Even on a global basis, too, outside of the PBA Tour. Dom and his international reach, and Kyle and his global reach on social media”
Sherman is one of the top rising stars on the PBA Tour. He enters the season ranked No. 8 in the FloBowling PBA Preseason Power Rankings and won his first career PBA Tour title last season.
In addition to winning the PBA/PWBA Striking Against Breast Cancer Mixed Doubles event, Sherman was also strong in majors in 2019. He finished eighth at the PBA World Championship, 13th at the USBC Masters and 18th at the U.S. Open.
Graham confirmed to FloBowling that both players, as well as all other staffers under the Brunswick umbrella, will continue to be able to throw all of the brands of Brunswick, including DV8, Radical, Hammer, Ebonite, Track and Columbia 300.
Brunswick also announced Tuesday that five-time PBA Tour champion Mike Wolfe will serve as a ball rep on the PBA Tour.
“Mike’s experience on the PBA Tour for almost two decades will be a huge asset for our PBA and PWBA Players,” Graham said in a release. “With the addition of the four brands and a lot of new pro staff players, adding a successful player like Mike as a Tour Rep will help ensure our team’s success on the Tours.”
The 2020 PBA Tour begins next week with the PBA Hall of Fame Classic. Live coverage on FloBowling begins on Jan. 15.